Direct Imagination was formed in 1984 and has undergone several metamorphosis as the co-founders Cha-Rie Tang and Bruce Hubbard traversed in their design careers. It has always been about design, art and science, and the power of imagination.

Cha-Rie is a designer of many talents. She has been practicing architecture for over 20 years after receiving a Bachelors of Science from MIT and Masters from University of Colorado. Her natural talent in drawing polished with continuing education from Art Center College of Design prepared her for a dual career in architectural illustration.

During the Tech Boom years, together with Bruce and Steve Hubbard she explored computer technology and worked on publishing classic 19th Century design books on CDROMs. Their flagship product, Owen Jones, Grammar of Ornament received wide acclaim including a nomination for the Computerworld/Smithsonian Award. See the website http://www.dimagin.com for information on all the CDROMs published by Direct Imagination.

Attending high tech tradeshows exposed Cha-Rie to leading movements in the world of art and industry. Dye sublimation was in its infancy. Cha-Rie could see the possibilities and invested in the technology. Making high quality decorations on tiles with any image a designer can think of is something she could not pass up. See http://www.thinkgiftsforyou.com for ideas and products.

Virtual realities and 2D graphic design, however, lack the visceral impact of something solid and real. To feel a lump of clay and transform it with fire into individual pieces of art is satisfying. Being an architect with affinity for the Arts and Crafts Style and the good luck of having access to some original Batchelder tiles and molds, Cha-Rie began making Craftsman tiles. A dozen years later she has created a body of work that rivals any hand carved tiles in the market.

Presently glass is the medium of choice. From dichroic jewlery to fine art wall hangings to architectural installations, Cha-Rie brings a special touch to every piece of work she touches.

Custom design is the name of the game. Add creativity, technical saavy, experience, and integrity, you have Cha-Rie of Direct Imagination.

Bruce is a Renaissance man. He has a Bachelors of Science from MIT, Masters from U. of Colorado, and PhD from Caltech in molecular biology. He is at the top of his profession of expert systems design. He also teaches at the Art Center College of Design. He had produced fine furniture that graced galleries and Craftsman homes. He made B/W photographs and built an amazing darkroom. Before there was Adobe Photoshop he developed an image processing software that foreshadowed the powerful program. The publishing venture began before Adobe Acrobat found its muscles. Bruce used it in innovative ways and received acclaim for "Heroic Achievement in Information Technology" by the Smithsonian.

Knowledge exudes from the man. He is a voracious reader and knows something about everything. These days art and philosophy are in the foreground. Metaphors are especially interesting. How do humans transcend the physical world?

Presently glass holds great fascination for Bruce. It is an old real material as well as a new burgeoning art field. He dabbled with fusing dichroics and finds casting most exciting. Science and art intertwine in the mind and hands of Bruce.

CONTACT US

745 Earlham St. Pasadena, California 91101

626 793 8387

or

888 793 8387